Business intelligence case

Context
In the domain of retail banking, the competition is fierce and the margins are small. The bank wants to evolve from a product oriented approach to a customer focused approach.

Objectives
The main business objective was to increase the knowledge and differentiate the customers by developing a unified client vision, to evolve from a product approach to a differentiated customer approach and develop the share of wallet. They wanted also to enable strategic analysis on profitability and put in place lead generation. The second business objective was to increase customer interactions and enable product customisation.

Description of the solution
The solution is based on a corporate database providing information concerning client/product/channel and a segmentation based on the value and the potential for a differentiated approach by client.

Description of the assignment
          • Business plan and project prioritisation
          • Design of the functional and technical Architecture
          • Functional and technical specifications
          • Data models, reports and cubes including KPI
          • Implementation of the solution
          • Test and acceptance
          • Deployment and post implementation support
          • Training and workshop

Technologies
Business Objects, Informatica, DB2, Oracle, Essbase, Unix

 

B2B information portal case 1

Context
Currently, the customers mostly contact the call center or access the web to get the needed financial information

Objectives
The objective of the new portal is to download the workload of the callcenter and provide secured and personalised information.
The portal should promote self services to reduce costs, provide secured direct access to the financial information, be more proactive by providing personalised information, emails and notifications. The information provided should be more up to date thanks to automated workflows to process the generated content.

Description of the solution
The solution is based on a portal architecture providing personalised building blocks, a subscription service, a content management and workflow system, a security system and a tracking system on the web activity.

Description of the assignment
          • Functional study and detailed specifications
          • Design of the technical Architecture
          • Detailed technical design and implementation of the solution
          • Test and acceptance
          • Documentation, launch and training

Technologies
Websphere Portal Server, Tridion Content Management, LDAP directory, Oracle, Open Source search engine

 

B2B funds information portal case 2

Context
Funds distributors and institutional clients are demanding for more information, analysis and reports on funds. This information has to be up to date, easy to find and access and well secured.

Objectives
The objective was to put in place a new platform to support personalised information and personalised subscriptions, profiling, access via different channels and a secured infrastructure.
The added value provided to the business partners should help to increase the volume of transactions generated.

Description of the solution
The portal offers a personalised and personalisable interface with a subscription center, a funds selector, a multichannel push and pull mechanism(web, email, fpt, fax, printer) and a multiformat reporting system.

Technologies
The portal is based on a J2EE archicture supported by Weblogic, Alta Vista Search, Business Objects Webi, an LDAP directory, Netpoint Access and Identity Management, Digipass, Oracle.